The South of England Agricultural Society organises and hosts shows and events that promote farming, agriculture and the countryside, including its flagship event, the South of England Show, which takes place in June each year.
Having launched a new brand at the end of 2014 it was imperative that the Society’s website reflected their new brand values and aesthetics. Its website is a key asset to drive ticket sales for their four annual Society Shows, advertise and sell Memberships, and promote their work in education. It also serves as an invaluable resource to Show visitors, competitors and exhibitors, and Society Members.
With so much to fit in on one site, Sans Frontiere particularly spent time on ensuring the structure of the website navigation and menu was as streamlined as possible to provide an easy user experience.
The content on the homepage was created in a way so that it was flexible in the CMS in order for it to promote upcoming events as it needs to be updated regularly.
Elements of the new website:
- Ease of use
- Visually friendly and appealing
Sans Frontiere also provided a detailed training day with Society staff so that they were able to take a level of responsibility for site updates in the CMS.
The website was part of a digital marketing strategy that saw online ticket sales for the South of England Show more than double from the previous year.