To promote their flagship event, the South of England Show, the Agricultural Society wanted to run a competition on their Facebook page. SEAS has a very active social media presence that can already boast high engagement levels, but they wanted to spread word to a wider audience rather than only those that already liked their page.
Having recently produced a video for SEAS using footage from the previous Show, we decided to run a video competition to maximise ROI on the video and earn as many views as possible to build excitement around the Show.
Sans Frontiere created a SEAS Youtube account and uploaded the video to their channel. We uploaded the video to their Facebook page and asked users to answer a question and tag a friend in the video post – spreading the video further on the social network. The winner won a pair of tickets to the South of England Show.
The competition was a huge success – with a very small budget the video earned over 8,000 views and had hundreds of interactions.
As part of our digital strategy, the competition was an integral part of the build-up in the weeks prior to the Show. SEAS more than doubled their online ticket sales and increased their ticket revenue by 14% from the previous year.